LEGO StructuresIf you don’t live and breathe a certain technology, it can be difficult to understand what it is and how it works. Like many people, I’m still trying to fully understand blockchain.

I do, however, live and breathe Salesforce. Part of my job is to explain Salesforce and Salesforce Health Cloud to others.

At Salesforce’s 2018 Dreamforce conference, a sales engineer who specializes in the healthcare and life sciences industries told me he sometimes uses a LEGO analogy to explain to people what Salesforce Health Cloud is.

Here’s my stab at the analogy.

The Starting Point: A Simple Structure

Salesforce, as its name implies, began as an application for salespeople. In March of 2000, the then Salesforce.com home page read:

“Salesforce.com is online sales force automation that makes traditional sales force software obsolete. With salesforce.com, you can manage, share and leverage your company’s sales information immediately, online.”

At the time, an online database that helped salespeople get better organized filled a big need. A database that was served up from the cloud was a novel concept.

It all began as a simple LEGO Classic structure.

Simple LEGO Structure (CRM)

But the sales user focus of Salesforce software was just a starting point.

A More Sophisticated Architecture

Over the course of eighteen plus years, a narrow focus mushroomed into broad coverage across many corporate departments and many industries, including healthcare and life sciences.

Users of Salesforce expanded from salespeople to marketers, customer support techs, field service personnel, call center agents, care coordinators, nurses, physicians, and many other types of users.

This was possible because, over time, Salesforce pre-built more sophisticated core structures, similar to the LEGO Architecture series—except these structures came pre-assembled.

CRM Architecture Sets

By InSapphoWeTrust from Los Angeles, California, USA [CC BY-SA 2.0 ], via Wikimedia Commons

Customers were now able to pick and choose which of the architectural structures to place on the table top—a.k.a. the cloud platform.

Pre-Designed Structures For Healthcare & Life Sciences

In recent years, Salesforce has been rolling out more and more modular structures that are pre-designed for healthcare organizations.

For example, field service is a module that can be used by life sciences companies for servicing field equipment. The same module can be used for scheduling nurse and PT home visits for post-acute care.

Health Cloud Post-Acute Care Demo

Post-Acute Care Coordination Demonstrated at Dreamforce 2018

Several of the structures that come with Salesforce Health Cloud are immediately useful to a healthcare organization. Those can be left in place. Pre-built structures can be altered by moving pieces around and adding new pieces.

Some of pre-built structures may not apply. Those structures can be taken off the table top.

Starting off with slightly modified versions of pre-built structures is a “rapid deployment” approach to implementation.

Custom Structure Creation

Salesforce partners and customers can create their own custom structures using the building blocks that Salesforce provides, sometimes along with third party technologies.

Some partners have created modular structures that can be snapped into different organizations. For example, at Saxa Solutions, we’ve built a Telehealth module for Salesforce Health Cloud.

Building Bridges Among Platforms

I mentioned blockchain at the beginning of this post.

At a Dreamforce 2018 healthcare & life sciences demo station, a sales engineer previewed the concept of a connection from a patient information blockchain to Salesforce.

Blockchain can be viewed as a separate LEGO platform that Salesforce will build bridges to.

Bridge From Blockchain to Salesforce

A blockchain connection will be another of many existing and planned bridges between Salesforce and other cloud platforms. A Salesforce/Apple strategic partnership was announced at Dreamforce 2018. Salesforce, its partners and its customers will continue to enhance and build connections among cloud and ground platforms.


About the Author

John RousevilleJohn Rounseville is Co-Founder and VP of Business Development at Saxa Solutions in Boston, MA. Saxa specializes in consulting services for Salesforce HLS customers. Connect with us to learn more.

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