How Salesforce Health Cloud Is Like LEGO Sets

LEGO StructuresIf you don’t live and breathe a certain technology, it can be difficult to understand what it is and how it works. Like many people, I’m still trying to fully understand blockchain.

I do, however, live and breathe Salesforce. Part of my job is to explain Salesforce and Salesforce Health Cloud to others.

At Salesforce’s 2018 Dreamforce conference, a sales engineer who specializes in the healthcare and life sciences industries told me he sometimes uses a LEGO analogy to explain to people what Salesforce Health Cloud is.

Here’s my stab at the analogy. (more…)

Healthcare Digital Marketing For New Patient Acquisition

Healthcare Digital Marketing to Knee Pain PatientsMany healthcare organizations are looking to increase their new patient acquisition rate via digital marketing efforts.

For healthcare digital marketing to be effective, it is important that the patient journey is mirrored by internal processes and the right mix of digital systems.

Rather than write in high level terms about a patient journey, I though I’d focus on a specific example.

Let’s look at someone is experiencing chronic inner knee pain. Here is what a simple journey map might look like. (more…)

Physician Referral Management With Salesforce

Physician Referral ManagementThe lifeblood of many types of healthcare providers is a physician outreach strategy. A physician referral management system is often used to deliver on this strategy.

Here are just a few of the types of healthcare organizations that rely on physician referrals for revenue.

  • Hospitals
  • Health plans
  • Physical therapy centers
  • Labs
  • Radiology practices
  • Hospice care organizations

(more…)

Revenue Forecasting & Recognition at Contract Research Organizations: The Alternative to Spreadsheets

CRO Revenue ForecastingBecause of the nature of their businesses, Contract Research Organizations (CROs) need tools that allow for reliable revenue forecasting and recognition. Some CROs need to manage hundreds of forecasts at a time.

These revenue forecasts are important for overall planning and for making staffing decisions. When the future month-to-month workload can be reliably forecasted, appropriate management decisions can be made on both the sales and delivery fronts.

The go-to revenue forecasting tool of choice for many CROs is spreadsheets—either Microsoft Excel or Google Sheets. (more…)

Managed Care Organization Lists For New England and New York

Managed Care OrganizationsA managed care organization (MCO) is an entity that specializes in provider network development, credentialing and contracting. On an ongoing basis, MCOs manage the provider network, claims pre-processing and utilization.

Before we get to the MCO lists, we’ll cover some relevant background information.

State Medicaid Programs and MCOs

Medicaid programs are an area in which U.S. states exercise their autonomy in diverse ways. (more…)