How Medical Equipment Manufacturers Benefit From Salesforce Email-to-Case

Salesforce Case Email ThreadMany medical equipment manufacturers encourage their customers to send an email to a customer support address (rather than telephoning) when they have a hardware or software issue with a piece of equipment.

The email address often has the format [email protected]. “[email protected]” plus domain name is easy for customers to remember as it is somewhat of a standard.

Early stage equipment manufacturers may simply forward all emails sent to this address to the one or two people who are responsible for resolving customer service and support issues.

Customer support cases a.k.a. tickets are therefore managed in individual email inboxes. (more…)

How Salesforce Health Cloud Is Like LEGO Sets

LEGO StructuresIf you don’t live and breathe a certain technology, it can be difficult to understand what it is and how it works. Like many people, I’m still trying to fully understand blockchain.

I do, however, live and breathe Salesforce. Part of my job is to explain Salesforce and Salesforce Health Cloud to others.

At Salesforce’s 2018 Dreamforce conference, a sales engineer who specializes in the healthcare and life sciences industries told me he sometimes uses a LEGO analogy to explain to people what Salesforce Health Cloud is.

Here’s my stab at the analogy. (more…)

Dreamforce ’18 – Healthcare and Life Sciences: Keynote, Lodge, Campground and More

If you work in the healthcare or life sciences industries and will be attending Dreamforce ’18, you’ve hopefully booked all your sessions.

If it’s your first time attending Dreamforce, you can get fluent in the terminology (stations, lodges, campground, etc.) by watching the videos on this page.

Beyond the many sessions, here are some HLS-specific events and locations to be aware of. (more…)

Physician Referral Management With Salesforce

Physician Referral ManagementThe lifeblood of many types of healthcare providers is a physician outreach strategy. A physician referral management system is often used to deliver on this strategy.

Here are just a few of the types of healthcare organizations that rely on physician referrals for revenue.

  • Hospitals
  • Health plans
  • Physical therapy centers
  • Labs
  • Radiology practices
  • Hospice care organizations

(more…)

Revenue Forecasting & Recognition at Contract Research Organizations: The Alternative to Spreadsheets

CRO Revenue ForecastingBecause of the nature of their businesses, Contract Research Organizations (CROs) need tools that allow for reliable revenue forecasting and recognition. Some CROs need to manage hundreds of forecasts at a time.

These revenue forecasts are important for overall planning and for making staffing decisions. When the future month-to-month workload can be reliably forecasted, appropriate management decisions can be made on both the sales and delivery fronts.

The go-to revenue forecasting tool of choice for many CROs is spreadsheets—either Microsoft Excel or Google Sheets. (more…)

Integration Cloud – The Latest Addition to Salesforce’s Family of Clouds

Salesforce Integration CloudIntegration Cloud is the most recently announced member of salesforce.com’s cloud-branded offerings.

Before delving into what Integration Cloud is, let’s take a look at the origins of the word “cloud” and the term’s evolution at Salesforce.

According to Wikipedia, the term cloud was used as early as 1993. That year, this cloudy video was made to describe the benefits of General Magic’s handheld devices connection to AT&T’s service. (more…)